Joah Brown

when CHIC meets grunge

Joah Brown is a brand I have come to know and love. They have a simple, chic but lazy approach to their clothes that I just love. The majority of their clothes are loose fitting and the SOFTEST pieces I have ever felt. I am not kidding... SO SOFT. They have a beachy-island girl vibe mixed with a city asthetic. I love this company. They sent over a few items in the past and I got to shoot again more recently with their Soleil Cardigan.

I know Joah Brown is primarily CA vibes and beachy but I decided to put my own Philly-Urban spin on this shoot.

I grabbed my beautiful friend Megan and explored downtown Philly to find a fun place to shoot. We wanted to work with layers and see how such a simple brand would look with some fall layers. Take a look.