Why the Madness?

HM x balmaination

Why was your local H&M destroyed on November 5th?

The Balmain x H&M collaboration launched on November 5th, and completely sold out of stores within hours. But why? What made this collection so special?

Well.. EVERYTHING. The lead up, the runway show in New York City on October 20th, the advertising and of course the clothes were spectacular.

Below is a commercial that was released 9 days after the runway show starring Gigi Hadid and Kendall Jenner.

I'm here to show you some of the pieces.. you can probably find on Ebay now.... but for 500x their worth.